From pitching to getting published: A PR’s guide to media relations in 2023

Media relations are changing.

From new working patterns to commercial pressures in newsrooms, the media industry is transforming and bringing on a challenge for PRs to adapt this new environment.

Our report, ‘From pitching to getting published: A PR’s guide to media relations in 2023’ in collaboration Stephen Waddington of Wadds Inc, looks at the evolving landscape of media relations and offers practical guidance for those adapting to the changes.

Filled with tips from inhouse and agency professionals from organisations including Propellernet, NHS, Smoking Gun and 10Yetis, our guide gives you everything you need to build long standing working relationships with journalists.

Read our guide to learn:

• If you should ever call a journalist
• The effects of remote working on the PR – journalist pitching process
• Whether there’s still value in press events
• How to use social media for connecting with the media

Check it out by filling in the form below.