Elevating the role of public relations in management

PR is so much more than a tactic – PR is a part of management. Its contribution is essential to good leadership and management practice, and its role is significant in building value in and for organisations.

In our latest report, Elevating the role of public relations in management, Stephen Waddington and Dr Jon White make the case for PR to be recognised at the highest levels. They argue that public relations has an important contribution to make to organisations, their success and the part that they play in society.

Download this white paper below to learn:

• Why relationships are vital to good management
• The role of PR in strategic decision making
• How to elevate PR into senior management, the C-Suite and Board