Vloggers, YouTube and Brands – Who is Responsible

Logan Paul thrust vlogging into the global spotlight, with a controversial video making him headline news around the world. The post led to a huge backlash against the millionaire vlogger, with YouTube changing its rules about monetising content and booting Logan Paul off its elite preferred ad programme.

But who is ultimately responsible? Should vloggers be regulated like journalists?

Lucy Wood, vlogger, blogger and freelance journalist, will guide us through the confusing world of brand collaborations on YouTube and outline best practice for everyone.