How to create an award-winning campaign

What do fly-tipping, comedians and man’s best friend have in common?

They all featured in Battersea Dogs & Cats Home’s award-winning public affairs campaign to toughen animal cruelty sentences.

In our exclusive webinar, we speak to Michael Webb, Head of Policy and Public Affairs at Battersea Dogs & Cats Home, about the work that went into the award-winning ‘Five-Year Sentences for Animal Cruelty’ campaign and how the charity made it a success.

Watch the webinar and learn:

• How to influence government policy
• How to make charitable messages resonate with the public
• What it takes to create an award-winning campaign