Healthcare comms and the COVID challenge – Myths, disinformation and antivaxxers

Antivaxxers, antimaskers, antitruthers – healthcare communicators face daily struggles against conspiracy theories online. But when it’s a matter of life and death, what’s the best way to communicate facts and dispel the myths?

Our webinar, Healthcare comms and the COVID challenge, explores the rise of disinformation and what PR and comms practitioners can do to combat it.

We are joined by Orna Young, Executive Director and Co-founder of FactCheck NI and Sarah Roberts, Head of Digital Communications at Cambridge University Hospitals NHS Foundation Trust, who will share their own experiences and draw on examples from others of tackling fake news online and promoting the truth.