#FuturePRoof: PR in the 21st Century

Want to be at the very heart to your organisation and #futurePRoof your career? ‘#FuturePRoof: PR in the 21st Century’ will help you prepare for the future of PR and discover the must-have skills and tools you’ll need to succeed.

Our guest speaker, Sarah Hall is the driving force behind #FuturePRoof, a comprehensive overview of the state of PR with contributions from more than 40 leading international practitioners. She presents the project’s key themes – technological, organisational and ethical – as both a practical guide to the key challenges facing PR and a call to arms to highlight its value as a strategic management tool.

Listen to discover:

• The new attributes, attitudes and abilities of successful PRs
• The technologies that will help you better identify, understand and engage with your audiences
• The core skills and talents needed for success and how to develop them

 Sarah Hall is the managing director of Sarah Hall Consulting and The President-Elect, CIPR. #Futureproof 2 was published on 7 September 2016.