How to create an award winning campaign II

How do you create an award-winning campaign that challenges consumer perceptions?

Creative PR specialist Tin Man knows how – as its recent win at the CIPR Excellence Awards shows. Its #ISeeMore campaign tackled the challenge of getting young girls to consider careers in engineering for The Institution of Engineering and Technology (IET).

Join Mandy Sharp, founder and CEO of Tin Man, and Hannah Kellett, External Communications Manager, The Institution of Engineering and Technology, as they explain why the campaign worked, what it takes to win awards and what lessons can be taken from their success.