What Makes Some Social Media Marketing Campaigns So Successful?

It’s that time of the year when brands, supermarkets and department stores battle it out for the best Christmas campaign. But just going by the first batch of adverts for this season, it is becoming increasingly clear that before the ads even make their way to our TV screens, they are seen, shared and scrutinised on social media channels.

‘Move over John Lewis,’ ‘Better than John Lewis’ and ‘Sorry John Lewis’ are some of the key messages on Twitter today after Sainsbury’s released their festive campaign, giving a clear verdict on the winning ad between the two – so far.

But despite who the winner or loser is this year, the importance of social media and the critical role it plays in a brand’s overall communication strategy, is indisputable.

So what is social media marketing? How does it tie in with other branding activities? How can marketers make sure their social strategy is in sync with the overall brand objective and in line with business outcomes?

As Matt Webster, founding director of Media Bounty, the leading digital marketing agency, says: ‘Increasing Facebook likes is pointless if the expanded community isn’t engaged. Producing a brilliant video is a waste of time and money if no one watches it. It’s all about thinking a bit more strategically about how an idea works across the various channels and how consumers will engage with it from first contact to point of action.’

To dwell further on this subject, Matt is joining us as a guest speaker on Cision webinar next week. He will use his vast experience of developing successful social media campaigns for brands of all sizes to list all the steps brand marketers need to take to make sure their social media marketing contributes to the bottom line and delivers the best possible ROI.

Using the very best examples of campaigns he has worked on and been recognised for, Matt will explain just what makes them tick.

In this complimentary webinar  you will learn how to:

• Plan, execute and assess social media marketing campaigns
• Integrate social media with sales and marketing activities
• Maximise your ROI – whatever your budget

Join us and start ensuring that your social media marketing really delivers for your business.

You can join us for the webinar on Tuesday, 18 November at 11am or request a recording to listen in when available.

Matt Webster is a founding director of Media Bounty, a leading digital marketing agency that specialises in video production, social media marketing and cross-channel media promotions.