Weekly comms news round up 03/08/12

My weekly pick of comms news curated via @CisionUK. Happy Friday!

The science of sharing and the impact for Facebook marketers by @davidmoth via Econsultancy

“As evidence of that fact, Facebook accounts for 52% of the 4bn pieces of content shared everyday through social.

So tapping into all that sharing is an important challenge for marketers and even a partial success could lead to untold riches, or at least a boost in traffic and conversions.”

TV should switch to internet, peers suggest by @JulietteGarside via Guardian

“The switch to digital television may be only the beginning, as a Lords committee says that all TV should be broadcast via the internet, leaving the airwaves free for mobile phones”.

Twitter advertising: Best practice interview with Total Media by @CMRLee via New Media Knowledge

“In April 2012, Random House became the first UK publisher to produce a paid advertising campaign on Twitter to promote the new book Fifty Shades of Grey. E L James’ book has now become a best seller. The social paid advertising worked by targeting advertising at relevant users, with a live link back to the Twitter page and embedded “follow” button. On the book launch day additional “promoted tweets” also featured on Twitter via the official feed @FiftyShadesUK, migrating further traffic to the Twitter page and driving awareness of the new book.”

Future sees digital revenue grow by nearly one third via @thedrum The Drum

“In its approach to becoming a digital publishing organisation, Future has seen its group digital revenues climb by nearly a third, although group revenue by has fallen by four per cent.”

#Tip of the day from http://Journalism.co.uk  – 10 tips for Olympic reporting by @SarahMarshall3 via journalism.co.uk

“Thomson Reuters Foundation has put together a video on 10 tips for Olympic reporting. Paul Radford, global sports editor for Reuters – who has covered 15 Olympics – guides rookie reporters through the dos and don’ts.”