Weekly comms round up 28/02/13

Thursday has come quickly this week so it’s time for another weekly round up of comms news curated via @CisionUK.

Social media intelligence offers unique opportunities for marketers by @WayneSaint via New Media Knowledge
‘Social media is currently the single largest source of unsolicited consumer opinions, so there has never been a better opportunity for marketers to listen, learn and take action based on this vital data.’

Using social media monitoring for market research by @LinkYeah via Econsultancy
‘The versatility of these tools also means that there are countless uses for them, and keeping track of just which tool you would want and why is understandably a headache for many. 

To help you navigate this maze, I’m going to lead you on a journey through some of the key ways employing a monitoring tool can help you and your business.’

Twitter takes major step forward in advertising with ads API launch by @gordonmacmillan via The Wall
‘Today is a big day for Twitter. It has launched its advertising API and that means significant changes both for Twitter and its advertisers. For the first time, marketers can now easily create and manage ad campaigns and buy them through third parties.

Significantly, that allows a major increase in scale for Twitter’s advertising business and its ability to generate revenues, which are expected to rise from $350m (£230m) last year, to around $1bn (£658m) by 2014.’

Tool of the week for journalists: TweetDeck – for its new column filter by @SarahMarshall3 via journalism.co.uk
‘What is it? Twitter’s own client, which allows you to manage more than one account.

How is it of use to journalists? TweetDeck was originally created by third-party developers and after becoming a firm favourite of many, was acquired by Twitter in 2011.

Twitter then redesigned and relaunched Tweetdeck, encouraging users to ditch the old version (the one with the yellow and black logo) and download the new app (the one with the blue and black logo). It also launched a web browser version and a Chrome app.’

Fixing Twitter Feeds by @keanrichmond via David Naylor
‘By next week (March 2013) Twitter will be switching off version 1 of its API forcing everyone to use version 1.1. For most the only difference you need to know between these two is that v1.1 requires authentication before you can access any goodies.

And it’s this authentication that means any script, plugin or website that makes use of version 1 of the API will need to change, and change quickly, to the newer API. If this isn’t done then best case is you won’t see any new tweets on your website. Worst case is it could break your whole website if it’s heavily dependent on Twitter.’

For questions about the Weekly Comms News contact Sabina Rosander.