Weekly comms round up 21/02/13

The 2013 UK Digital Future in Focus report from comScore has found the proliferation of mobile devices – nearly one-third of web-based page views in the UK are now though smartphones and tablets – is reshaping the media landscape.’

The web helps newspaper publishers extend reach by 35% [infographic] by Polly Becker via The Wall
‘The latest infographic from the NRS illustrates how websites dramatically increase brand reach for publishers. The data show that when website audiences are taken into account, overall magazine publishers extend their brand reach by 22% over the course of a month. This is compared to the monthly audiences for print magazines alone. The biggest gains are for the women’s monthly magazines, which register an audience extension of plus 44%.’

Optimise your tweets with these five simple suggestions by @H4WTS  via Econsultancy
‘The number one rule before applying these quick fixes is ensuring your tweet content is relevant to your audience. Although these are generic tips applicable to any industry your tweets must communicate the value of your product/service to your customers.

Start by putting the customer first and construct your tweets around them paying particular attention to language, writing style, and the call-to-action your customers will most likely respond to.’

How journalists can use petition site Change.org to source stories by @rmcathy via journalism.co.uk
‘The campaigns featured on petition site Change.org cover issues from across the globe, ranging from petitions about local services to subjects on more of a national scale.

Contained within those campaigns are often the stories of the individuals who have initiated the petition, and so for journalists, the campaigns can help highlight the human impact behind the headlines.’

How businesses can adapt their Twitter strategy for mobile by @karenanita via RETURN ON.DIGITAL
‘Yesterday, the Twitter Advertising Blog published details of how Twitter users in the UK are accessing the micro-blogging social network on their mobile devices.

Although many reading this post may be doing so on a large screen in the comfort of your office or home study, we mustn’t forget that not all online content is going to be accessed from a large screen. Twitter was intended to be mobile, and this doesn’t just mean on the commute to work, but on the couch, in bed, and even on the computer and phone at the same time! We are entering a multi-screen era, and social behaviour will adapt accordingly.’