Weekly comms round up 11/04/13

My weekly pick of comms news is back. Curated via @CisionUK.

Blogger engagement: the benefits for brands by @Harcagypsy via Econsultancy
‘Quite simply, if you take the time to engage with bloggers in the correct manner, then bloggers in turn will engage with your brand as part of a mutually beneficial relationship and more often than not, go above and beyond what they’re asked to do.

Setting up a blog is relatively easy, anyone can do it. So if that’s the case, why do blogs have a higher failure rate than restaurants?’

Where content marketers go wrong­­­ – 5 rules for brands by @julesshoes via The Wall
‘According to a report published recently by CopyPress’ – the 2013 State of Content Marketing Study– 34.8% of marketers are making content marketing their main focus during 2013.

That’s twice as many as in 2012 and it places content marketing above search engine optimisation, mobile communications and media buying in marketers’ overall list of priorities. But while there is a clear shift in attention towards content marketing as a key business tool, do marketers and brands really have the skillsets to capitalise on this growing trend?’

Facebook reportedly to introduce £10 private messaging fee  by John Glenday via The Drum
‘Facebook, ever mindful of an opportunity to monetise its huge user base, is to begin charging UK members up to a tenner to send a private message to celebrities, public figures or even just newly met strangers.

The social network is said to be investigating use of a sliding scale of fees based on a users number of followers and the number of people paying to message them – the more of both a user has the more it’ll cost you to get in touch.’

How to use LinkedIn’s new mentioning feature by Kevin Allen via PR Daily
‘Borrowing a page from Twitter and Facebook, LinkedIn unveiled a new feature that allows users to tag other users in posts. It’s akin to tagging someone on Facebook or mentioning on Twitter. 

LinkedIn hopes it will help spark conversations on the network. Here’s how it works, according to the LinkedIn Blog: ‘

Seven SEO tools to improve your online PR efficiency by @kelvinnewman via Econsultancy
‘It’s no secret that lots of SEO agencies and teams are trying to do the reverse at the same time.

While this merging of disciplines is no big surprise, something that I hadn’t anticipated is just how useful SEO tools can be for people carrying out online PR.

Search Marketers are generally obsessed about efficiency and using tools and software to make their lives easier, and many of the tools available can also help anyone working in online PR.’