Weekly comms news roundup

My weekly pick of comms news curated from @CisionUK.

4 international marketing tips that worked for Asos by @Freedman_ via freedman

“Those in international retail marketing would no doubt be very happy to emulate the success of online fashion retailer Asos.com, given that it is now valued at a higher multiple than Amazon. And there are other reasons to admire the e-tailing phenomenon’s success too, not least the following:”

Government scraps plan to block illegal filesharing websites by @marksweney via Guardian

“Business secretary Vince Cable says site blocking is too cumbersome and unworkable, and work is being done on other ways to tackle online copyright infringement.”

Do you have to be yourself? Campaign aims to persuade Facebook and Google+ to allow pseudonyms by Jennifer Whitehead via THE Wall

“Do you feel your rights are infringed by not being able to sign up to Facebook or Google+ using a pseudonym?”

Journalists and social media: Who’s using what how? by Communicate Magazine

“Almost all UK journalists are now regularly using social media – but its popularity hasn’t quelled fears over its impact on the quality of journalism” – a response to our very own Social Journalism Study.

Can business-to-business communications work on Facebook? by @CMRLee via New Media Knowledge

“With a user base approaching 670 million, Facebook has been successfully exploited by some organisations looking to target consumers. But is Facebook any use as a platform for businesses wanting to attract other business customers?”