Weekly comms news roundup

Last Friday Cision’s release of the Social Journalism Study squeezed out my weekly roundup of comms news, curated from @CisionUK. Better late than never! Here we go.

How the BBC lost 60,000 Twitter followers to ITV by Tom Callow via THE Wall.

“Back in March, I wrote this piece looking at the ownership issues around Twitter profiles used for professional purposes. I noted that sensible consensus seemed to be that a personal feed (with no inclusion of a company or brand name) is owned entirely by the individual behind it, whilst a corporate feed (with no inclusion of an employee name) is owned entirely by the organisation to which it makes reference.”

Vogue.com to host online fashion week by @Shearmans via Brand Republic

“Vogue.com is planning a week-long online fashion event on its blog, featuring exclusive shopping deals and editorial content.”

Bloggers! Life & style needs you by @katehelencarter via Guardian

“The Guardian’s Life & style site is looking for bloggers interested in becoming part of our network.

As readers of the Guardian website, it can hardly have escaped your notice that we like to stay open. There are no pesky paywalls here, and we try to reach out as much as we pull in, but there is always space for more. And in few areas can this be as true as lifestyle – encompassing homes, gardens, parenting, food, fashion, relationships, health, fitness …”

Twitter launches adverts in people’s timelines by @Emmabarnett via The Telegraph

“Twitter has launched promoted tweets, its own form of advertising, in users’ timelines.

Until now promoted tweets have only appeared in search results and on the top of the Twitter trends lists. From now on users will start seeing sponsored messages appear in their timelines.”