Weekly comms news roundup

Here is my pick from this week’s posts curated via @CisionUK.

Egmont launches new teen magazine ‘We Love Pop’ by @MaisieMcCabe via Brand Republic

“Egmont Publishing Group is to buck the trend in the teen media market with the launch of We Love Pop, a new monthly pop magazine aimed at teen girls, more than five years after Smash Hits folded.”

Optimising your social media campaign through e-communities by Chris Sullivan via New Media Knowledge

“This article looks at how the development of online communities (e-communities) can encourage meaningful two-way interface with the target audience and harness the full potential of social media (SM).”

Facebook ad prices rise as brands ramp up campaigns by @Shearmans via Brand Republic

“Brand campaigns on Facebook have grown nearly 20-fold over the past 12 months, driving up cost-per-thousand impressions (CPM) by 45% and cost-per-click (CPC) by 74% in four key markets, according to a new report by TBG Digital, the specialist marketing and technology agency.”

‘Horizontal media’ – how social media has changed journalism by @jostratmann via fresh networks

“In a recent article titled “The people formerly known as the audience”, The Economist looked at how social media technologies have changed how we gather, filter and distribute news.

Jay Rosen, a professor of journalism at New York University, has termed this change “horizontal media”.

Influencer marketing – know your networks by @futurethoughts via THE Wall

“The power of social networking – and the important position it has come to play in so many of our lives – has given rise to an entirely new discipline within marketing: that of the influencer.”