Weekly comms news round up

My weekly pick of comms news curated via @CisionUK.

YouTube enters UK online film rental market by @DanFareyJones via Brand Republic

“YouTube has launched a movie rental service in the UK, offering more than 1,000 full-length feature films.”

Top 100 engaging brands on Facebook – a new metric by Ed Thompson via fresh networks

“Earlier this week Facebook launched a new page measurement which looks at the number of fans who “are talking about” a branded Facebook page.”

A pharma view of social media by @jangles via NevilleHobson.com

“Last June, I took part in a video project that was characterized by its creativity, imaginative high-definition video work and of the content – social media and the workplace – and the credible opinions of the people who feature in the video.”

Independent launches metered paywall outside UK by @rmcathy via journalism.co.uk

“The Independent has launched a metered paywall model for readers in North America and Canada as well as a new ‘freemium’ model iPad app at the end of the month”.

Top tips on making your CRM strategy more social by Claire Weekes via New Media Knowledge

“These days savvy brands don’t just use social media to create a buzz – they are using it to generate actual sales. For the boldest (or at least richer) brands amongst us, that may mean building a full on social commerce strategy. But monetising social media activity doesn’t have to mean building a sales platform within a social network. By closely aligning your social media and CRM strategies, you can boost the performance of your social activity and start to generate ROI directly from it. By Claire Weeks.”