Weekly comms news round up

The absence of last week’s weekly comms news round up was due to Cision UK’s research team hard work on publishing some great media spotlights. So todays’ round up is two weeks worth of comms news curated from @CisionUK.

Facebook f8: media tie-ups and Twitter integration expected by @Emmabarnett via The Telegraph

“Facebook is expected to launch a media platform and deeper Twitter integration at f8, its annual developers conference this week.”

Behaviour towards brands on Facebook by @RobinGrant via we are social

“A nice deck from Constant Contact and Chadwick Martin Bailey looking at people’s behaviour towards brands on Facebook:”

Google to facilitate social-enabled ad campaigns via The Drum

“Google is set to expand functionality of its +1 buttons to be compatible with display ads, allowing users to share the least annoying promotions with friends.”

Angry Birds set to land at Starbucks by @lisaocarroll via Guardian

“It first diversified from its cappuccino and skinny latte menus by selling newspapers and Bob Dylan CDs. Now Starbucks is considering introducing electronic displays to occupy mobile phone gamers while they sip their coffee.”

UK students ‘most distracted by social media’ by @mattwarman via The Telegraph

“Global survey reveals British students are the world’s most easily distracted by social media and the second most-connected on the planet after the Chinese”.

Facebook rolls out changes to Sponsored Stories ads by @Shearmans via Brand Republic

“Facebook is rolling out changes to its Sponsored Stories ad formats, which it claims will provide advertisers with greater distribution among its 800 million users, as part of a major overhaul announced yesterday (23 September).

When is the best time to tweet? [infographic] by Polly Becker via THE Wall

“Sometimes you can send out what you think is the most awesome of tweets and then you wait and…nothing. Not a sausage of a retweet in sight. It is as if the world has looked away. Your followers are not interested or are busy elsewhere.”

New Spotify users must be registered on Facebook via @thedrum

“Spotify’s tie-in with Facebook means that new users wanting to join the music streaming service will now have to be registered on Facebook first, it has emerged.”

B2B marketing sector bounces back: 57% report rising budgets by @andydalg via Circle research

“To say it’s been an eventful few years economically is an understatement.  First we had the credit crunch and a deep recession.  Now deficit reduction measures are biting and bond markets shaking.”

Google launches AdWords for video by Jessica Davies via New Media Age

“This means advertisers can create and manage video campaigns across YouTube and the Google Display Network using the same AdWords interface that is used for search, display and mobile ads.”