Weekly comms news round up 30/05/13

While Sabina is on holiday, here is my pick of comms news from the last two weeks via @CisionUK.

Yahoo on $1.1bn Tumblr acquisition deal: we won’t screw it up by Charles Arthur and Josh Halliday via the Guardian
Yahoo promised “not to screw it up” as it formally announced its acquisition of the Tumblr blogging platform for $1.1bn ahead of the US stock market opening on Monday.

The relaxed wording of the memo for one of the internet giant’s biggest acquisitions was echoed in the memo sent by David Karp, Tumblr’s 26-year-old founder, to his staff, in which he said “We’re not turning purple” – Yahoo’s corporate colour.

Microsoft unveils Xbox One next-generation console by Leo Kelion via The BBC News
Microsoft has unveiled the Xbox One which will go on sale later this year.

The next-generation console was shown off alongside a new Kinect sensor and a redesigned gamepad.

The US firm described the voice and gesture-controlled machine as an “all-in-one” system offering games, live TV, movies and music.

Twitter launches lead generation tool to help marketers by Ishbel Macleod via The Drum
Twitter has today announced the launch of a new product to its range of ‘Twitter Cards’: lead generation.

The tool has been tested using a handful of brands, with the tool now available to Twitter’s managed clients; although the company has plans to launch the Card globally and to SMEs soon.

Woolwich attack highlights power of mobile technology as a news source by Emily Bell via the Guardian
A man covered in the blood of his recent victim, still holding the weapons, explains to a passerby with a camera phone the motives for his appalling attack. Peppered with political messages and carrying a clumsy apology to “women who had to see that”, the bloodied man is not enraged that his macabre and twisted actions have been filmed, he is gratified. This is a 21st-century terrorist “press” conference, conducted on a pavement in Woolwich in the middle of a Wednesday afternoon.

Facebook bows to campaign groups over ‘hate speech’ by Dave Lee via The BBC News
Facebook has said it will review how it deals with “controversial, harmful and hateful” content after admitting current measures are not effective.

The admission follows sustained pressure from campaign groups, advertisers and the media.