Weekly comms news round up 30/03/12

Finally Friday! Which means it is time for my weekly pick of comms news curated via @CisionUK.

Financial Times launches internal award for journalists by @rmcathy via journalism.co.uk

“The Financial Times has announced the launch of a new internal award for its journalists, offering a first prize of £5,000 and second prize of £2,000, funded by current and former reporters.”

Monetising iPad apps: Daily Telegraph case study by @DavidMoth via Econsultancy

“In the digital age newspapers have been left in limbo as they face the dilemma of what business model to pursue online.

As we reported last week, some favour monetising their free content with online ads while other have opted for subscription models or paywalls.”

Connecting with the ever-changing consumer – why making a noise just won’t cut it by @bussjon via The Wall

“It’s not a major surprise that UK consumers are spending huge proportions of their spare time online. According to Experian Hitwise data UK Internet users made 2.2 billion visits to search engines in February 2012 and this figure continues to grow.”

Ten top tips for social media engagement by @katie0108 via The Drum

“With research suggesting people are starting to get bored of social media, it’s more important than ever that brands ensure they are engaging correctly, in the right places, and at the right time. But how can social media be integrated into the traditional marketing mix so brands maintain their reputation and achieve increased engagement along the way?”