Weekly comms news round up 27/07/12
Since last week we have finally had a bit of summer. Unfortunately it seems to have turned but at least it is Friday and here is this week’s comms news round up curated via @CisionUK.
Social jargon: how do you define ‘engagement’ and ‘influence’? by @DavidMoth via Econsultancy
“As with all new industries, social media has developed its own unique jargon that can sound like a foreign language to ‘outsiders’.
We frequently use words like ‘reach’ and ‘influence’ with the assumption that we all understand them to mean the same thing, when in fact if you ask ten social media gurus or ninjas what they mean by ‘engagement’ you’ll likely get several different definitions.”
Guardian unveils digital initiatives to enhance Olympics coverage by Polly Becker via The Wall
“The Guardian has unveiled a slew of digital activity to enhance its editorial coverage of the London 2012 Olympic Games that kicks off today with the launch of its retro interactive game ’Could you be medallist?‘.”
Global Social Media Check-Up 2012 by @RobinGrant via we are social
“Burson-Marsteller have released their Global Social Media Check-Up 2012, examining the Fortune Global 100’s use of social networking platforms including Twitter, Facebook, YouTube, Google Plus & Pinterest and looked out how people were discussing these companies online. This infographic gives an overview of the results:”
Market Intelligence Survey 2012 by @digimindci via New Nedia Knowledge
“The survey clearly establishes that social media plays a vital role in helping intelligence departments to track information relating to competitors, industry developments and consumer trends. Almost 80% of respondents use social media for gathering intelligence insights. Twitter and LinkedIn are overtaking Facebook and Google+ as popular sources of information. The widespread use of social media monitoring points to a massive shift towards digital research methods as a way of improving time and cost efficiencies.”
Twitter turns TV station by @EmmaBarnett via The Telegraph
“It is rumoured that Twitter is working with some Hollywood producers to launch several different original TV shows on the site.
According to Ad Week, the microblogging site may even launch one of these projects later this year – as Twitter has already begun pitching the idea to a few advertisers.
Twitter, as usual, has declined to comment.”
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