Weekly comms news round up 27/04/12

My wekkly pick of comms news curated via @CisionUK.

How Facebook’s Instagram acquisition will impact social sharing  by @RadiumOneEU via New Media Knowledge

“Last year, Mark Zuckerberg observed that online sharing is growing at an exponential rate with four billion things being shared per day. A “share” should be considered anything from an email, a cut and paste, a shortened URL, or, of course, a photo, and as sharing is fast becoming the currency of the internet, it was natural for Facebook to further embrace the phenomenon. As it gains an estimated 27 extra million users from its new purchase, all eyes will be on how Facebook will take advantage of the increased sharing activity, as well as its access to a new pool of targets.”

Survey finds just one in ten UK firms measure social media ROI by John Glenday via The Drum

“A research report published by digital marketing firm EPiServer has found that just one in ten of UK businesses are measuring their ROI in social media – despite continued growth in the sector.”

Socialcam – Instgram for video, the next big thing? by Charlotte Henry via The Wall

“Socialcam is a free iOS app that allows users to take video, put filters on it, and store the result in the cloud. As the name suggests, there is a significant social element to the service. Users can browse, watch and share their friends’ videos, as well as connect the app with various other social networks like Twiter, Facebook and Posterous, and tag friends in videos. The cloud storage is a brilliant idea, as it stops large videos eating up phone memory, that can be used for more important things like Draw Something and Angry Birds.”

UK consumers spend 25% of disposable income online by @DavidMoth via Econsultancy

“This is the highest percentage among European nations and is 2% more than the average US consumer.

WorldPay’s Global Online Shopper Report found that the top three online spending categories for UK consumers are clothes (36%), food (33%) and money spent with department stores (33%).”

Johnston Press predicts ‘few daily print titles by 2020 by @Andrew_Pugh1 via PressGazette

“Johnston Press told investors this morning that it expects editorial content will be split fifty-fifty between journalists and “community contributors” by 2020.

At present just 10 per cent of Johnston Press editorial content is created by readers and 90 per cent by journalists – but within nine years it expects readers and journalists to produce roughly the same level of content.”