Weekly comms news round up 26/10/12

Here is my weekly pick of comms news curated via @CisionUK. Happy weekend!

Facebook launches Global Pages for brands via @thedrum The Drum

“Facebook has launched Global Pages, a new feature that will allow brands to offer their visitors more localised content.

When visiting a brand page, Facebook users will now be directed to the best version of the page according to their location. This means that brands will only need one page name and URL to offer regionalised content – such as cover photos, apps, milestones and newsfeed stories – to their visitors from around the world.”

Six tools content marketers should be using daily by Ryan Sommer via Econsultancy

“Journalists and news creators, who by nature are at the top of the social news cycle, as well as content creators for brands that offer value to their communities should be aware of these six great tools.

As part of my role here at Econsultancy as Content Marketing Executive, I was immediately immersed in product demos and in-person meetings for new products in the burgeoning social web discovery space.

Here are six immediate standouts from the pack that I feel other content marketers should be using and why.”

Can brands benefit from self-service on Facebook? by Kerry Robinson via THE Wall blog 

“For many customers wanting to pay their bills, check their balance, track an order or simply find information online has become a highly convenient way to self-serve.

But what’s next? At the moment, it seems that many organisations with a business-to-consumer relationship have a Facebook or social media presence to some degree.”

Branding is a secret weapon for charities by @rosiebaker via MarketingWeek

“Branding and marketing are “secret weapons” that will help charities to attract more donations and raise awareness as marketers fight a hard battle for investment within many charity organisations, according to a new report.”

Five Things You Need to know about the future of digital communications  by @BSBMedia via THE Wall blog

“We all know the digital world is innovating at exponential speed and marketers are playing constant catch up.  Indeed, IBM’s recent Global CEO Study shows that organisations feel they are being bombarded by change and struggling to keep up.

That is why this year’s World Media Group Digital Communications seminar last week set out to provide an understanding of what these rapid transformations mean to advertisers, and how they should be adapting as a result.”