Weekly comms news round up 24/08/12

Yey it’s finally #NottingHillCarnival weekend here in London. I will be enjoying that to the fullest! But first my weekly pick of comms news curated via @CisionUK. Enjoy!

Digital marketers must learn to fail by @kellymcclean via New Media Knowledge

“Failure is not a word commonly associated with business. In fact, it is a word that brings even the most thick-skinned executive out in a cold sweat. No one gets it right first time, but adopting a culture of constant testing allows businesses to fail faster and learn from their mistakes. Times have changed in marketing, and digital marketers must learn to love failure.”

eBay survey predicts the value of ‘social shopping’ is set to more-than double by 2014 via @thedrum The Drum

“New research commissioned by online auction site, eBay, estimates that the value of social shopping is set to more than double by 2014. The findings follow the news that social-networking site Pinterest is set to dramatically increase the number of visitors who can access its site, by removing its invite-only policy and launching a series of apps.”

The anatomy of a successful B2B social campaign [infographic] by @gcharlton via Econsultancy

“This infographic from marketo looks at the elements necessary for successful B2B social media campaigns.”

PPC accounts for just 6% of total search clicks [infographic] by @DavidTowers via Econsultancy

“Also, women are slightly more prone to clicking on paid search results than males, and, as age increases, so does the likelihood of clicking on paid search results.

The research, based on 28m people in the UK, making a total of 1.4bn search queries during June 2011, is the first in the UK to reveal click through rate (CTR) by natural search position for both brand and non-brand search terms and how these CTRs change by vertical.”

Why we need new metrics for social media by @gordonmacmillan via The Wall

“Interesting piece in Ad Age arguing why we need new metrics for social  media despite the data landscape already being “complex and confusing”.

It makes the point that the current metrics we are using to measure social media are not fit for purpose as consumers do n0t behave in the same way on social platforms as they do when on the any other website.”