Weekly comms news round up 23/11/12

My weekly pick of comms news curated via @CisionUK. Enjoy!

What’s new with Facebook? by Georgia Halston via BRANDED3

“Facebook, the world’s largest social platform, is known for rolling out regular updates and changes to its site and the last couple of weeks seem to have been particularly prolific even for them.

To keep you in the loop, we have compiled a short list of updates that have caught our attention and could prove useful for brands looking to improve and sustain their activity on the platform.”

PR and the use of Twitter: the best way to break news and engage? by @robbrown via The Drum

“Rob Brown FCIPR, chair of CIPR Social Media Panel and editor of Share This Too, a follow up to CIPR book Share This: The Social Media Handbook for PR Professionals, discusses why Twitter is a necessity for PRs.

Twitter is in the news again this time with an imperative to resolve whether it is a force for good or for evil. The answer is simple; it’s neutral, people make it what it is and they can be either.”

Building a branded online community: a long-term project by @tlittleton via THE Wall blog

“Brands often talk about their online communities, when what they mean is their branded Facebook, Google+ or LinkedIn page, or Twitter feed. All of these usually start as broadcast channels for brands – you’re incredibly lucky if your Facebook fans are all engaged enough to be considered a community from the outset – but, with time and effort, can become thriving communities.”

Influencer relations best practice by @CMRLee via Planet Content

“I ran an all-day workshop at the Content Marketing Show this week in London on building authoritative and diverse links. In other words, PR or influencer relations. The audience was an engaged group of search marketers who recognised that Google’s recent major algorithm updates had really put the onus on quality, authoritative and diverse inbound links.”

PeerReach looks to add some clout to social data by @charlotteahenry via THE Wall blog

“Journalists, businesses, sports stars, musicians are all competing for social media influence. All that’s before the rest of us try and add our expertise. This all adds to a lot of noise on social media, and it can be hard to know initially who to take seriously.”