Weekly comms news round up 23/03/12

Yes… Friday has arrived. Time for another comms news round up curated via @CisionUK.

The secrets behind email marketing revealed via @thinktanklondon the think tank

“B2B Marketing, the online community for B2B marketing experts, has unveiled its latest Benchmarking Report on email marketing.”

Social media drives growth in UK ‘media stacking’ habit by @CMRLee via New Media Knowledge

“Brits are becoming adept multi-taskers when it comes to the art of consuming media, according to a new study. New Media Knowledge read the study to learn more.”

Social versus search: infographic by @vikkichowney via Econsultancy

“And while separately they have their strengths, it’s not an either/or situation, or even placing more emphasis on one over the other – both are an essential part of a marketer’s toolkit.”

The impact of social media on public relations via @thedrum The Drum

“The Drum caught up with a number of agencies to discover their views on how social media is changing the face of public relations, looking at whether the role of PR has become synonymous with social media, and whether the PR’s toolbox lends itself to leading the way in social media campaigns.”

Report: The Rise of Digital Influence by @briansolis via BRIAN SOLIS

“bout three weeks ago, I celebrated my first anniversary as Principal Analyst of Altimeter Group. And, it is with great pride that I mark the occasion with the release of my first official Altimeter report, “The Rise of Digital Influence.” Not a traditional market report, it was written as both a primer and a how-to guide for businesses to spark desirable effects and outcomes through social media influence.”