Weekly comms news round up 21/09/12

Last night I was on ITV’s Tonight show. Today I bring you my weekly pick of comms news curated via @CisionUK.

The top PR and digital types in the new Media Guardian 100 rankings by @drewb via Drew B’s take on tech PR

“He’s on telly a bit more, but Max Clifford couldn’t beat Matthew Freud in the Media Guardian 100 which came out today. The top spot goes to Google’s Larry Page, number two goes to Twitter CEO Dick Costolo, and third place is Lord Patten. Brunswick’s founder Alan Parker is at 63 and Portland’s Tim Allan is at 86.”

Use data and psychology to succeed in social media by @CMRLee via Planet Content

“The psychology is really interesting. Why do people share things? Why do they like, retweet and pin things? And why on earth would brands think that people want anything to do with them online?”

CIPR offers free membership for PR students by John Owens via @PRWeekuknews via PRWeek

“The CIPR is offering help to those working in recognised undergraduate and postgraduate degree courses.

Jane Wilson, CEO of the CIPR, said: ‘The CIPR hugely values its relationships with student members and their universities. Student membership demonstrates your interest in public relations and your commitment to the profession.”

16% of email marketers don’t measure inbox deliverability by @DavidMoth via Econsultancy

“Here’s a round up of some of the most interesting digital marketing stats we’ve seen this week. 

Stats include Walmart’s localised Facebook strategy, QR codes, email marketing, Pinterest and the UK’s search traffic for August. 

For more digital stats, see our comprehensive Internet Statistics Compendium.”

As many as 77% are now going online solely via their mobile phone via THE Wall blog

“New global research from BuzzCity points to the mobile being the sole device by which many are now accessing the internet with as many as 77% now going online solely via their phone.

Overall, 85% of mobile surfers say that handsets are their preferred means of going online. The research confirms the increasing shift to multiple devices, which is not at all surprising considering the burgeoning market for tablets such as the Apple iPad and Samsung Note.”

Twitter offers its best practices for journalists – four tips by @gordonmacmillan via THE Wall blog

“Earlier this week we were reading about how a growing number of journalists “can’t work without social media” and read Twitter as the most important of those journalistic tools.

Today Twitter has put out its basic four tips for journalists using Twitter, which is a useful addition and reminder to the many social media guides and tips that have been published including some here, which have proved some of the most popular posts on The Wall.”