Weekly comms news round up 20/04/12

Wow, this week flew by! Already time for the weekly round up of comms news curated via @CisionUK.

Fortune 500 social media statistics: infographic by @DavidMoth via Econsultancy

“However, for the consumer brands and FMCGs on the list having a strong social media presence is an important marketing consideration.

Go-Gulf.com has put together the infographic below to highlight the key social media statistics for the big corporate players.”

‘Tumblr’ to Overtake ‘Blog’ in Google Searches by @ToddWasserman via Mashable

“ust as Kleenex became a stand-in for “tissue” years ago, is “Tumblr” on its way to replacing “blog”?

Google search results show that may be the case. By the end of 2012, there will be more people searching “Tumblr” than “blog,” according to Google’s data.!”

Google Drive set to kill Dropbox with desktop folders and 5GB free storage by Polly Becker via @TheWallUK via The Wall

“Google Drive is – in theory – days away from a big unveiling and the cloud storage system looks like it will take on rivals like Dropbox, iCloud and SkyDrive in the free space fight.”

Web wars quiz: where do you stand? via @guardian Guardian

“Do you stream content illegally? Take our quiz to find out where you stand in the open v closed debate.”

A Guide To The New Facebook Analytics by @digitim via @returnondigital RETURN ON.DIGITAL

“Ever wanted more data from your Facebook ads? Well the time has come – Facebook have released several changes that will have a huge impact on the performance of your brand page and ads. By improving these analytics Facebook are looking for increased investment by brands, allowing them to compete with Google Adwords. No doubt this increased ad spend is to coincide with the expected IPO on the 17th May.”