Weekly Comms News Round Up 19/09/2013

It’s been an interesting seven days for media and comms with Twitter’s IPO announcement kick starting the week on a serious note. Here’s my selection of stories you might have missed including content marketing, social media pitching tips and the week wrapping up on a lighter tone with a paper stack mistaken for an iPad at the BBC News. Curated via @CisionUK.

Twitter announces IPO by Sebastian Joseph via Marketing Week
Twitter has confirmed eagerly-anticipated plans to sell shares to the public after revealing it has filed paperwork to begin the process, but analysts warn it will need to prove sustainable advertising revenues to avoid the problems that plagued Facebook’s public offering.

Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing Fails by @adriasaracino via Moz
Content marketing is hard. Adria Saracino discusses ways in which content marketing programs can fail or suffer, along with ways to prevent or overcome these various obstacles.

The Dos and Don’ts of Pitching Journalists on Social Media by @zoebfox via Mashable
Social media is a blessing and a curse when it comes to pitching journalists. While Twitter, Facebook, LinkedIn, Foursquare and Instagram — yes, Foursquare and Instagram pitches happen — present many new opportunities to forge connections, it’s very easy to step onto inappropriate turf.

INFOGRAPHIC: How businesses can navigate the expanding Twitterverse by @lukeclum via The Wall Blog
“The Small Business Guide to Twitter.” – resource aims to meet you wherever you are on your Twitter journey, so that you can get answers to all of your burning Twitter questions without spending time reading through material that is old news to you. This way, you can get back to what you do best — representing your brand and bringing awareness of it to the masses.

BBC presenter does live broadcast clutching stack of paper instead of iPad by @JoshHalliday via the Guardian