Weekly Comms News Round Up 18/07/2013

Today is set to be the hottest day of the year so keep a water bottle handy! If you’ve been busy sun bathing and have missed the news in the past week, here is my pick of top comms stories curated via @CisionUK.

Happy birthday Just Do It. Will Nike’s famous slogan keep doing it for another 25 years? by @joneddyreynolds via The Drum

How many of these straplines can you attribute to the relevant sports apparel brand? ‘I Am What I Am’; ‘The Sport Of Life’; ‘Just Do It’ ’Impossible Is Nothing’; Un Peu D’air Sur Terre’; ‘Bring It On’; ‘Worn My Way’? OK, I would guess that most could name two, perhaps three with a bit of a thought and some prompting. But if this were to be a question on the TV game show Pointless, contestants would steer away from identifying Nike with ‘Just Do It’. It’s just too obvious.

‘Just Do It’, which celebrates 25 years of existence this month, is now part of the common vernacular, as entwined with the Nike brand as its swoosh, as indelibly linked to Nike as Michael Jordan and Phil Knight.

Radiohead’s Thom Yorke pulls albums from Spotify  via The BBC News Technology

Radiohead lead singer Thom Yorke has pulled some albums from music-streaming service Spotify in protest at how much it pays artists.

Yorke has pulled his solo album The Eraser as well as a joint project with producer Nigel Godrich, Atoms for Peace. The singer tweeted that they were “standing up for our fellow musicians” by removing their albums.

BBC to launch five new HD channels as Freeview expands  via The BBC News Technology

The BBC has announced it plans to launch five new high definition channels by early 2014.

There will be HD versions of BBC News, BBC Three, BBC Four, CBeebies and CBBC. They will be available over rooftop aerials via Freeview receivers as well as satellite and cable services.

Teaser trailer for Steve Jobs film unveiled on Instagram by Ishbel Macleod via The Drum

A 15 second teaser trailer for the soon-to-be-released biopic about Apple founder Steve Jobs has become the first trailer to be shown via video for Instagram. The film, which stars Aston Kutcher, is set to be released later this year, after filming started in April. 

O2 Customers Get Free WiFi on London Underground by @psawers via The Next Web

We knew it was coming, but O2 customers in the UK can now access WiFi on the London Underground for free via Virgin Media’s fibre optic network.

Owned by Telefónica, O2 is the second biggest mobile network in the UK by number of users, and along with Virgin Media broadband and mobile subscribers, EE and Vodafone, constitutes 89% of network usage in the Greater London area.