Weekly comms news round up 13/12/12

Here is two weeks worth of comms news curated via @CisionUK. From now on, the Weekly comms news round up will be published on Thursdays.

The weekend will soon be here, enjoy!

Content and curation are changing integrated digital marketing by @herrhuld via Econsultancy

“The theme of the day was content marketing, a hot topic and a phrase that ‘isn’t as well defined in the U.K. as it is in the U.S.’ according to Econsultancy guest blogger Kevin Gibbons, UK MD of BlueGlass.

Kevin’s background is SEO, and he offered the English and Spanish soccer teams as analogies for the way SEO is changing. New tactics are less direct, more forward-thinking.”

Five reasons to do a Journalism MA next year by @NicoleFroio via Wannabe Hacks

“When I graduated high school there was little question as to what I wanted to do with my life. And so I went and got a degree in journalism at the University of Sheffield, getting some student newspaper bylines, a lot of knowledge and perspective along the way. Of course, I was more optimistic than I should have been and thought I would have a job to look forward to when I graduated. I was wrong.”

Facebook tipped to buy mobile messaging app WhatsApp by @Shearmans via THE Wall blog

“Facebook is poised to acquire the multi-platform messaging app WhatsApp, according to a report on Techcrunch, as it looks to bolster its mobile armoury.

Whatsapp is a global ad-free app which is paid for. It allows users to send messages to other users for free and is available for iPhone, BlackBerry, Android, Windows Phone and Nokia phones.”

Haymarket Medical UK launches first iPad edition via haymarket 

“GP magazine has launched its first fully interactive iPad edition, now available on Apple newsstand. The iPad edition features all the news, reviews and features found in the fortnightly print edition as well as new and exclusive content making it a truly interactive experience.”

The changing world of smartphone and tablet devices by @DerekEccleston via New Media Knowledge 

“Over the past few years, eDigitalResearch and IMRG have been tracking this changing consumer behaviour across the UK market and documenting emerging trends. As a result, both firms have a wealth of data on the subject and have now produced a mobile and tablet infographic to help retailers better understand their mobile customers.”

Visual storytelling: 14 tools for journalists by @rmcathy via journalism.co.uk

“Over the past year here at Journalism.co.uk we have reported on a number of new tools and platforms which have been launched or updated, which offer journalists different ways of telling stories visually.”

How to manage and curate social media for live events by @tlittleton via Econsultancy

“Social media can contribute to the success of an event, whether it’s a conference, a sports match, or live chat during a TV show.

But with people posting to different channels from all angles, it’s hard to know where to begin managing and curating all that content in order to improve the experience of attendees and viewers, and not swamp them.”

Twitter introduces Instagram-style filters by @Shearmans via BrandRepublic

“Users of Twitter’s iPhone and Android apps will now be able to apply one of eight different filters, which include vintage, and black and white, to images they tweet using their handset devices.

The update to the Twitter mobile apps also enables users to automatically enhance and crop their images before tweeting them.”

Start Me Up! A profile of Knitd by @DavidMoth via Econsultancy  

“However it has also meant that monetising content is extremely difficult for publishers as people expect to read and watch things online for free.

Knitd, a new web and iPhone app, aims to solve this problem by allowing journalists to sell their articles on an individual basis using a micropayment system.”

How a journalist can succeed in PR by @CMRLee via Planet Content

“The time-honoured “do journalists make good PRs?” debate continued yesterday with this piece from Chameleon’s Steve Loynes in the Huffington Post on the PRCA’s decision to hire a PR Weekwriter to its comms team. While I agree with Loynes’ central theme that PR agencies or brands should think carefully about hiring journalists to senior communications positions simply because they have been journalists, I don’t know the journalist in question and neither am I a member of the PRCA so this post in no way comments on that decision.”