Weekly comms news round up 13/04/12

Time for another comms news round up curated via @CisionUK.

Facebook buys Instagram for $1bn: full statement by Mark Zuckerberg via @guardian Guardian

“Facebook has bought the photo-sharing application Instagram for a reported $1bn.

Here’s the full statement by founder Mark Zuckerberg issued on the Facebook website.”

The Four Ps of Social Media Marketing by @niallcook via Sociagility

“Classically-trained marketers will be familiar with the 4 Ps of marketing, one of the best known marketing mix models, first expressed in 1960 by E J McCarthy. Best summed up as putting the right product in the right place, at the right price, at the right time, they are:”

Making PR Social by @jaygavin via @inPressOnline inPressonline

“When we set up inPress Online two years ago we had one clear objective in mind: To make PR Social.

And to achieve this objective we really had two strategies:”

What Bloggers Are Saying About Your PR Pitch by @stentontoledo via distilled

“In an effort to get a bigger picture around my personal outreach, I spoke with some well-known bloggers on how to establish quality and lasting relationships, and believe even the most experienced outreach/PR folks could use their valuable advice.”

Data in a social age by @CarrieMorris73 via Econsultancy

“There’s no doubt that social has gone loco in the past few years and every big brand worth its marketing salt is investing in a strong social presence as part of their multichannel strategy.”