Weekly Comms News Round Up 11/07/2013
We are enjoying a hot start to July so before you hit the outdoors, here is my pick of comms news curated via @CisionUK from the past week.
Someone Hacked The Vogue UK Website To Display Dinosaurs In Hats by Jamie Peck via The Gloss
Greetings, lovers of fashion websites and dinosaurs (i.e. all of you). Your day is about to get 100% better. Remember when you finally managed to correctly input the secret code to Sonic The Hedgehog and you were so excited you almost forgot to play the game afterwards? This is the semi-grown-up version of that.
Some clever computer nerd has inserted an Easter egg into Vogue.co.uk (among other UK websites) which will display an infinite number of dinosaurs in hats if you just type it in. And not just any kind of hats: fancy designer hats. Classy!
Innocent Drinks tweet sparks social media pet-off with O2, Tango and Betfair by @gillow14 via The Drum
Never one to miss an opportunity on social media O2 has high jacked Innocent Drinks playful picture of a pup to promote its #bemoredog campaign. Innocent Drinks posted the picture of the pooch covering the ‘No’ part of a ‘No dogs allowed’ sign to read ‘Dogs allowed’ on its Twitter feed yesterday prompting the mobile operator to reply.
Helping out @TheAshes During The Ashes by Tom Scott via Umpf
Ashley Kerekes is a name you may not be familiar with. However, her Twitter handle, @TheAshes, is going to be a hot topic over the next six months with England and Australia fans giving each other some stick as their sides go head-to-head in one of sports fiercest rivalries.
This unfortunate coincidence in names resulted in Ashley’s Twitter account being inundated with tweets during the last Ashes series back in 2010, leading her to change her profile to read “I’m not a freaking cricket match”.
Twitter bans automatic following back and syncs direct messages by Ishbel Macleod via The Drum
Twitter has unveiled a coordinated update for its Android, iPhone, iPad, Mac and website apps, which will sync direct messages (DM) across all your devices and Twitter accounts.
Josh Barnes-Hoyt, senior software engineer at Twitter, said: “When you read a DM on your Android phone or iPhone, it will be marked as read in your browser, your desktop apps, or your tablet. And vice versa. Please note that syncing will roll out gradually: you’ll need to get the latest version of each app to ensure it works on all of your devices.” As well as this, Twitter have revealed that it is banning automated follow-backs, as well as making improvements to its Android, iPhone, iPad and mobile search, which will show full bios, as well as including the functionality which will allow users to swipe the preview to the left to see similar accounts.
Local newspapers and radio more trusted than Facebook by Ishbel Macleod via The Drum
Local newspapers are far more trusted than Facebook to find out what is happening in the local community, research commissioned by Havas PR has found. The research, carried out by YouGov, found that 67 per cent trust local newspapers, compared to less than a fifth trusting what is read on Facebook.
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