Weekly comms news round up 11/05/12

This week’s pick of comms news curated via @CisionUK.

Pinterest drives more sales than Facebook: stats by @DavidMoth via Econsultancy

“The jewelry and accessories retailer compared engagement statistics from Facebook and Pinterest visitors to see how their behaviour differed.

It found that after integrating ‘pinning’ buttons across its website Pinterest has become its number one social referrer, assisting roughly 10% of sales, compared to 7% from Facebook.”

Youth and social media by Sarah Gale via Brand Republic (reg. to read)

“Researching younger age groups has never been easy. The typical teenager has always been difficult to engage with, unreliable and uncommunicative, which has led to difficulty in recruiting and low response rates amongst younger respondents for market research.”

Consumers “overwhelmed” by brand messaging on social media, research finds by @CMRLee via New Media Knowledge

“What do consumers want from brands on social media? It’s a question that dogs marketing managers daily, but new research has pinpointed some key areas where marketers should focus their efforts to maximise their investments.”

Over half of UK youth using Twitter by @katie0108 via The Drum

“More than half of young people in the UK are now using Twitter, according to the latest YAP (Young Adult Power) Media Index.”

Leveson inquiry fails to get to grips with Mail Online’s ‘column of shame‘ by @dansabbagh via Guardian

“They have Mark Zuckerberg. We have Martin Clarke. The Mail Online supremo is the king of the British internet and he came to the Leveson inquiry on Wednesday afternoon to show the judge what he could do. Luckily Clarke was up against opponents (the judge and the inquiry counsel) whose knowledge of the internet matched that of two professors last seen alive in the Bodleian library in 1981. But those hoping to learn more about how the Mail got to number one online globally would have left feeling bemused.”