Weekly comms news round up

My weekly pick of comms news curated from @CisionUK.

How consumers interact with brands on social media [inforgraphic] by Dan Leahul via THE Wall

“One third of Facebook and Twitter users in the UK are followers of brands, more than twice the percentage of other markets across the continent, according to a pan-European survey, which highlights the divide between countries and the usage of social media.”

240 million hours a month spent watching online video in the UK via The Drum

“UK internet users spend 240 million hours every month watching online video content, according to analysis from Experian Hitwise.

The “Online Video: Bringing Social Media to Life” research found that there were 785million visits to video sites in the UK during September alone, up 36% from last year.”

Think BR: It takes two to tango via Brand Republic

“The UK leads the world in online advertising but the marketplace and the technology behind it are changing fast, writes the IAB’s Guy Phillipson.”

Google improves UK AdWords click-to-call features and introduces PTR by @ronan_shields via New Media Age

“Google has revamped AdWords in the UK to include a Call Metrics service that lets advertisers track leads generated by phone numbers used in their campaigns.”

Storify gets a new look and promises ‘to revise the entire reader experience’ by @SarahMarshall3 via journalism.co.uk

“Storify has a new look, logo and functionality. The tool, which allows you to curate stories using elements from social media like tweets, Flickr photos and YouTube videos, is today rolling out its new features and promising to “revise the entire reader experience” in the coming months.”