Weekly comms news round up 09/11/12

Winter is here, better wrap up so you don’t catch flu but before the weekend starts catch my weekly round up of comms news curated via @CisionUK.

Is your analytics tracking correctly? by Ian Gregory via Econsultancy

“The beauty of working in the online world is the plethora of information that is available to you about your visitors. How they arrived at your website, which page they arrived at, how long they spent on your site, did they buy, how much they spent…and the list goes on.

But is anyone checking if the analytics is tracking correctly? If not then it could be that you have been making big decisions based on false information and giving senior management a false view of the world.”

Should aspiring journalists treat Twitter and other social media profiles like CVs? by @JenniGraham via WANNABE HACKS

“Social media presence. It is a topic that divides journalists into their respective camps: those who tweet regularly and see social media profiles as a means of putting yourself out there, as the outside world’s window to their world; and those who tweet occasionally (or not at all) and struggle to understand the potential professional implications.”

Are your Twitter followers real? by @vanessabarnett via The Telegraph

“What if a large percentage of your followers weren’t real? What if they were just computer generated followers using bots, spiders, crawlers, scrapers, sniffers … Pretty unsavoury that. Fake accounts run by computers. “

How to avoid spam: Top tips for email marketers with Alchemy Worx by @CMRLee  via New Media Knowledge

“The term “spam” is the albatross round the email marketing industry’s neck according to Dela Quist, CEO of email marketing consultancy Alchemy Worx and author of a new book entitled Fear and Self-Loathing in Email Marketing. He argues that spam has given marketers something to be embarrassed about, even though he believes that spam is largely a problem of perception rather than reality. Instead, Quist believes spam demonstrates the power of email and that marketers need to make decisions about sending emails based on their knowledge of what subscribers will accept, not out of fear of being labelled a spammer.”

More than half of world’s top brands are now on Instagram by @gordonmacmillan via THE Wall blog

“More on the soaring growth of Instagram today, following talk of its ‘Superstorm Sandy Citizen Journalism moment’, with research from Simply Measured that reveals more than half of the world’s top brands or 54% are using the photo sharing network to engage consumers.

Earlier this year it looked at how brands are adopting Instagram and now three months later that is paying off with sizable month-over-month growth.”