Weekly comms news round up 08/06/12

Friday came around quick this week. Here is my weekly pick of comms news curated via @CisionUK. Happy weekend!

It’s personal: mobile marketing & the radically changing face of consumer interaction by Michele Turner via New Media Knowledge

“The mobile market isn’t just growing; it’s drastically changing in nature. In this article, Michele Turner discusses how to benefit from the opportunities of these changes.”

How important are ‘tweet’ and ‘like’ buttons to news publishers? by @DJBentley via journalism.co.uk

“A conversation was sparked on the effect of social media sharing buttons by the designer Oliver Reichenstein on his blog informationArchitects. In the post titled Sweep the Sleaze he writes:”

Social media shares indicate a high Google ranking via @dirktherabbit LIES, DAMNED LIES & STATISTICS

“When explaining the importance of combining a social media and an SEO strategy, I tend to refer back to a Comscore study that is now three years old:  Consumers exposed to both social media and paid search are 2.8x more likely to search for that brand’s products than those exposed to paid search alone.”

Facebook optimisation to maximise reach through EdgeRank by @MshellCobb via The Wall

“So you’ve spent time setting up your company page on Facebook, have an encouraging number of fans and regularly publish items for those fans to digest.  Every time you post a new piece of content every single one of them will automatically see it within their Newsfeed right?”

Consumers spend longer on webpages featuring ads from just one brand via @thedrum The Drum

“Consumers spend twice as long on uncluttered webpages that feature ads from just one brand, research from Say Media and IPG Media has found.”