Weekly comms news round up

My pick this week curated from @CisionUK.

How to: shoot and edit video on an iPhone by @SarahMarshall via journalism.co.uk

“The most useful tool for you as a journalist is often the smartphone in your handbag or pocket. Your phone (or iPod or iPad) may come in handy when you unexpectedly find yourself at the scene of a breaking new story. You may even decide that your phone is up to a particular job and saves you buying and carrying extra kit.”

What’s the reward for being a loyal follower? by @fadi via THE Wall

“Recent research published by Havas Media Social and Lightspeed Research has discovered that almost half of consumers aren’t interested in buying via social media platforms. They found that 44% of the UK social networkers they spoke to are “not convinced” about social commerce, and only 11% have actually purchased via social media platforms.”

Blogger relations best practice: Reality bites by @CMRLee via Planet Content

“I was reading PR man Phil Szomszor’s blog recently on how PRs are apparently neglecting bloggers as part of their media outreach and got thinking about some recent learnings of my own.  Phil lead with the very positive headline “92% of PRs use Twitter to find bloggers for outreach”, while my cynical eye was drawn towards the evidence that suggested a third of PRs (33 per cent) said they “rarely” contact bloggers and 15 per cent said they are “never” in touch with the blogging community.”

Twitter launches its own photo posting tool by @Emmabarnett via The Telegraph

“Twitter has launched a new camera button which allows its users to post a photo within the body of a tweet, without needing to use a third party photo-sharing site.”

England riots boost local newspaper sales and traffic by @JoshHalliday via Guardian

“As civil unrest engulfed the streets of English cities from Birmingham to Manchester, news-hungry readers flocked to the websites of localnewspapers which have experienced record levels of online traffic since the riots broke out.”