Webinar: Content Marketing

I recently hosted a webinar about content marketing, amplification and Breaking Bad. The webinar is now available for free online.

Covering traditional content marketing and the reasons why creating quality content is so important in the current economic climate, the webinar delivers some top tips for your own work. Cision’s marketing strategy and content initiatives are revealed, and Breaking Bad is used as the ultimate example of creating successful content.

The webinar also covers Cision’s new Content Marketing Suite, and other methods of amplifying your content via social media and newsletters. With examples of success, including graphs and analytics, the webinar explores how successful content marketing fits in with the rest of your PR and marketing strategies.

The Q&A spilled over time and onto our blog, with questions about what types of content should be made and how media monitoring can help you amplify other coverage. If you have any further questions, let us know in the comments below.