Wanted, very much alive: the social evolution of the press release

Just published over at PRmoment, some thoughts on social media releases, Tod Defrens and Bon Jovi.  A snip:

Looking at SMR formats today, Jon Bon Jovi’s immortal couplet comes to mind: “it’s all the same, only the names will change“. Digg, Technorati and (for the moment, at least) a mercifully de-punctuated Delicious are still there, of course, but the press-release content now finds itself surrounded by a multicoloured plethora of other social media baubles, icons for platforms many of us will never have heard of and that few people outside of social media consultancy will ever use. As Tod Defrens anticipated, the key is in making content as rich, and as sharable, as possible.

Read all about it here.