Vuelio webinar: The AI conundrum – paving the way for the future of comms

Love it or fear it, artificial intelligence is here to stay.

Its impacts are transforming the comms industry and PRs must come to terms with the new technology both as creators and as communicators. While there are several benefits to the adoption of new tools, crises are emerging.

Increases in misinformation, biased results and lack of ethics and transparency in the information gathering process are just some concerns sweeping through the industry. So what does this means for brands? How can comms teams prepare for reputational risks brought on by AI?

Join our webinar ‘The AI conundrum – paving the way for the future of comms‘ on 7 June 2023 to hear Paul Stallard, former international MD of Berkeley Communications and the founder of Danebury Research, talk through new research on how UK communicators are adapting to the use of AI in their day-to-day roles.

Sign up here to learn:

• Why PR plays a vital societal and organisational role in the deployment of AI
• How individuals making AI-assisted decisions could become the new driving force of reputational issues
• Why the focus now needs to be on upskilling teams

Can’t join us live? Register and we’ll send you the recording.

For more on misinformation and AI and how the two are impacting PR and comms, check out this write up of our previous Vuelio webinar ‘The fight against fake news is not lost: How PRs can combat misinformation and disinformation‘.