Vuelio Product Update – October

We are constantly improving Vuelio for our clients, this month we’ve used machine learning to enhance journalist profiles.

Top topics displayed on journalist profiles

Knowing what a journalist has recently written about can help you to decide who is most likely to cover your story.

To enable you to better select media contacts for your campaigns, we’ve added the top 10 topics, names and places journalists have covered so far this year (2019) on their profiles in the Vuelio Media Database.

As an online monitoring provider, we already scan millions of articles from across the web to deliver your media coverage. We’ve used this data to build a machine learning algorithm that can identify if a word/phrase – also known as an ‘entity’ – falls into one of three categories: a name of a person or organisation, a place or a topic. This process is called ‘Named Entity Extraction’. It then collates this information and counts the number of mentions for each word, which is displayed on a contact profile.

We will continue to use this technology to improve how you search for information in Vuelio and it will contribute to other innovations. Watch this space.