Valentine’s Day: Brands help share the love…online

It’s Valentine’s Day and brands are helping users share the love (at least on social media) with loved-up digital interactive campaigns. Here’s our selection of some of the love online:

After the low scores Ryanair received on customer satisfaction last year, it’s hardly surprising to see the company trying to win back some love this Valentine’s Day. The low-cost carrier launched a ‘Love Ryanair’ Valentine’s Day competition, that asked couples who found love with Ryanair to tell their story and enter for a chance to win a €20,000 prize of a ‘dream wedding,’ as well as the chance to make a surprise proposal onboard a Ryanair flight. Seriously.

Google’s homepage has an interactive doodle that lets users personalise chocolates and share it on social media.

Innocent drink brand allows users to create their own love label to wrap around a bottle or simply share it with their loved ones online. Consumers can either compose their own message or pick from existing ones:  

For 2014, Heineken launched a ‘Date in a Box’ for Valentine’s Day. All you have to do is ask your partner to Instagram his feelings. Let the video do the explaining:

If Instagram doesn’t cut it, you could always take a walk down to Starbucks and declare your love. The coffee shop’s ‘If you love someone, let them know’ initiative lets consumers get two Triple Hot Chocolates for the price of one, if they tell the barista who they are in love with. And then to the rest of the world on social media…

Declare your love for the person you’re with & get buy one get one free on Triple Hot Chocolate. Today only. pic.twitter.com/k5aMhEbxG3

— Starbucks UK (@StarbucksUK) February 14, 2014