Toward Social Business with Philip Sheldrake

Last week Philip Sheldrake, author of The Business of Influence, managing partner at Euler Partners and chair of the CIPR’s measurement and evaluation group, joined Cision’s Jay Krall for a discussion about social business and influence.

Social business is more than being on Facebook or Twitter – it is about recognising that your strategy has to be adapted to 21^st media and technology. Philip considers PRs to be well placed to drive these changes, and they themselves reconnect public relations to what’s important to a company.

Listen to the full interview.