Top 50 Marketing and Advertising Influencers

Cision in association with Propeller Group launched its ‘Meet the Influencers’ series today, aimed at highlighting those leading the conversations in the media world.

The inaugural list compiles the Top 50 Marketing and Advertising Influencers of 2013 and includes national journalists such as Robert Cookson, digital media correspondent at The Financial Times; Ian Burrell, assistant editor and media editor at The Independent; and Mark Sweney, media correspondent at The Guardian.

At trade press level, the likes of Campaign, Marketing, Marketing Week and The Drum have multiple journalists represented in the Top 50 list, while event organisers and industry bodies such as Cannes Lions and the IAB also feature.

The ranking algorithm is based on Cision’s Influencer Score that takes into account over 40 online and offline factors such as outlet circulation, page views and unique visitors, job roles as well as social measures such as Facebook likes, retweets and blog comments.