The PRCA teams up with the Ethics and Compliance Initiative (ECI)

The PRCA Ethics Council and the Ethics and Compliance Initiative (ECI) have teamed up to launch a first-of-its-kind research project focusing on worldwide ethics and compliance in PR and communications across the globe.

Launching in time for the start of Ethics Month for PR and Communications this September, the joint survey will be based on the ECI’s Global Business Ethics Survey® (GBES®) and will poll PR professionals across the globe. Results will aim to provide insight on topics including workplace pressures and the handling of misconduct as well as how PRs across different nationalities, genders, ages, races and ethnicities perceive ethics issues in their workplaces.

The long-term strategic PRCA and ECI partnership will provide both groups with opportunities for professional development as well as platforms for discussion on issues related to workplace conduct and integrity.

‘For the first time in our industry, we have an opportunity to quantify in statistical terms the real ethical challenges confronting public relations professionals across the world,’ said PRCA director general Francis Ingham.

‘With the help of ECI’s wealth of subject-matter expertise and independent perspective, our Ethics Council will be able to deliver the undisputed international benchmark on the state of ethics and compliance.’

ECI CEO Dr. Patricia Harned, said: ‘PR and communications professionals play a critical role in the success of the organisations they serve; their work often involves unique ethics-related challenges – we are excited that this study is a first step in a larger partnership with PRCA.’

Find out more about the PRCA Ethics Council and the International Communications Consultancy Organisation’s (ICCO) here.

For more on ethics in PR, check out the findings from the PRCA Ethics Council’s first Annual Perspective published in March of this year and read up on how to balance your brand’s potential political affiliations.