The PRCA launches its Global Advisory Board

The Public Relations and Communications Association (PRCA) has confirmed the formation of its Global Advisory Board to expand the Association’s international support of PR professionals.

The Global Advisory Board is made up of internationally recognised PR leaders who will work alongside the PRCA’s International Director to expand PRCA operations in emerging PR markets.

The PRCA currently operates in 70 countries across the world with members in locations including Argentina, Hong Kong, Singapore, Spain, Thailand, the UAE, the UK, the US and Vietnam. The association will also continue to manage the global network of PR associations ICCO.

Inaugural Board members are:

Ahmad Itani, Cicero & Bernay Communications’ Consultancy founder and CEO
Alison Clarke, Alison Clarke Consulting founder
Elena Fadeeva, FleishmanHillard Vanguard’s founder and general director
Fred Cook, Golin’s chairman emeritus and director of the Annenberg Center for Public Relations
Gustavo Averbuj, Ketchum’s partner and regional director Latam
Israel Opayemi, Chain Reactions Nigeria’s managing director/chief strategist
Jim Donaldson, FleishmanHillard UK and Middle East’s CEO
Jordan Rittenberry, Edelman Middle East and Africa’s chairman
Lee Nugent, Archetype regional director APAC
Mary Beth West, Fletcher Marketing PR’s senior strategist
Nitin Mantri, Avian WE’s group CEO and ICCO president
Omar Qirem, Edelman Middle East CEO
Rachel Friend, W Communications CEO

‘As the world’s largest PR body, our mission is simple – to raise standards all across the industry, all around the world,’ said PRCA director general Francis Ingham of the board’s creation.

‘We want every PR professional to enjoy access to world-class support and representation. The pandemic has accelerated our international plans, and democratised our offering to communications professionals around the world. Whether you work in New York or New Delhi, fintech or healthcare, the PRCA is here to support you, and to fight for the future of our profession.

‘I’d like to thank the esteemed members of our Global Advisory Board. Individually, they are each globally-renowned industry pioneers. Collectively, they will turbocharge our international expansion, and be a positive driving force for global PR.’

For more on the work of the PRCA, read our previous interview with Mercer UK’s Emmanuel Ofosu-Appiah on the association’s Race and Ethnicity Equity Board (REEB) and our feature on the Disability@thetable podcast with Mark Webb.