The New Social Media: The Hottest Emerging Channels – And What’s in It for PRs

To stay relevant in today’s increasingly digitalised world, PRs have to be on top of the latest social media and technological changes. While the traditional approach can still be valuable, younger audiences in particular lie beyond the reach of mainstream media – indeed, they may be redefining the very idea of mainstream media. In an age when short videos and pictures tell a million stories every day on Instagram, Facebook and Twitter, exploring new ways to generate media coverage – in particularly shareable media coverage – is the duty of every PR.

In our latest white paper, we look at the potential of the newest social channels such as Facebook Instant Articles, Periscope and SnapChat and how they’re being used by cutting-edge PRs – so that you’ll have the admiration of your peers, the respect of your colleagues, and the edge on your competitors.

Click here to download whitepaper