The Dos and Don’ts of Social Influencer outreach

Influencer marketing is by no means a new phenomenon, but PRs are still making common mistakes when it comes to outreach. Sending blanket emails and expecting social media influencers to work for free is still common practice. And YouTubers, Instagrammers, influencers of all kinds are fed up!  

If you want to get influencer marketing right and make it a key part of your social media strategy in 2017, there are rules you will need to play by.

The landscape of influencer marketing is changing. It isn’t the Wild West that it used to be. There are now strict laws when it comes to sponsorship disclosure, common codes of conduct and expectations of how and what sort of content should be created. So don’t give PRs a bad name, get in the know, and get influencer marketing right with our essential guide of the Dos and Don’ts of outreach.

Our tip sheet, ‘The Dos and Don’ts of Social Influencer Outreach‘ gives you all the important and practical advice you need to start building authentic relationships with online influencers.