Top Men’s Fashion Blog: Grey Fox

Grey Fox is the ‘mature search for style’, written by David Evans. The blog recently ranked in the Top 10 UK Men’s Fashion Blogs and has been a stalwart of the male fashion blogging scene for years. With fashion and menswear content for all men, Grey Fox has built a loyal following and provides a unique perspective in the blogosphere.

We spoke to David about the origins of men’s style, how shoes can make or break an outfit and the amazing campaigns he’s collaborated on.

What makes your blog unique?
I’m a men’s style blogger aged 63. The blog started as my search for style as an older man. There are few enough men’s style blogs and even fewer that cater for the man over forty (in fact I only know a very small handful). However, while my main readership is over 40 on the blog, on Instagram it’s aged between 25 and 35! I describe a fairly classic menswear style and, at the moment, that appeals to all ages.

Will Men’s Fashion ever catch up with Women’s Fashion?
I suspect that men’s fashion has already overtaken women’s in terms of amounts being spent. Some studies show that men spend monthly more than women and it’s certainly the case that the men’s clothing market is growing twice as fast as women’s. Interest in menswear is huge; I see this on my blog and social media.

Who is your favourite ever designer?
I don’t really have one as I like to find inspiration from many directions. Having said that, I love what New & Lingwood and Oliver Spencer are doing and there are many small menswear businesses here in the UK that deserve our attention, such as SEH Kelly, Marwood, Lamler and others.

What up-and-coming designers will be tomorrow’s stars?
Again, I can’t really say. The world of men’s style is different from the more volcanic fashion world where names come and (usually) go, and are quickly forgotten. My interest is in the durability of classic styles inspired by Savile Row and Jermyn Street but which includes many newer and younger brands.

What’s the best fashion show for men?
Oliver Spencer always do a great show at London Fashion Week Men’s, but looking more widely at the world of menswear, Pitti Uomo in Florence is, for me at the moment, the greatest display of men’s fashions and style. While it is largely Italian, there are some 100 plus British brands there this June and it’s a great place to see the best-dressed men in the world. I’d love to see something similar in London where there is so much creativity and, arguably, the whole concept of men’s style originated.

Shoes or watch?
Shoes can make or break a look. Poor ones can ruin the best outfit, while good shoes can lift a mundane look. I do like a good watch though – a vintage example adds a real touch of style.

Beards: in or out?
Men should wear what they like – it’s a question of style, not fashion.

What one thing should PRs/brands know about you?
I represent a demographic that is growing fast. Over fifties are wanting to spend time and money on style, holidays and consumer goods. They are responsible for nearly half of consumer spending and brands ignore them at their peril.

What are the best campaigns/collaborations you’ve worked on?
Driving a Maserati in Northern Ireland recently for Maserati UK. Designing a summer collection with Alexandra Wood. Driving a Range Rover Velar in Norway. Having hats made by Taylor Red Millinery – there are so many which have been great fun.

What other blogs do you read?
It probably sounds terrible, but I don’t. Time is precious and I prefer to follow on Instagram where I follow all the main menswear Instagrammers. One blog I do like to follow is That’s Not My Age in which Alyson Walsh talks about style for older women.