Speedy Spotlight: The Beauty Informer

The Beauty Informer was featured in the Media Updates. Here the author discusses her no-nonsense approach, good PR and the knowing the difference between a peptide and a paraben.

Why should people read your blog?
Because it informs, educates and entertains readers on all things beauty. Offering a no-nonsense approach, The Beauty Informer provides simple, honest information on all aspects of beauty and health – from skincare and colour cosmetics to hair care and diets. I research, review and report. So whether a reader is desperate to find out what the hell retinol is, or just wants a straight-forward review of the latest serum on the market, The Beauty informer is for them.

The most important issue in your blogosphere is… Beauty without the bulls**t!

What’s your favourite blog and why?
Essie Button has to be one of my favourite blogs. It is informative, fun and refreshingly honest. I am also a big fan of its author Estée’s YouTube channel. It is really nice to see a beauty YouTuber with real (uncontrived) spirit and personality.

How often do you aim to post?
I post at least five times a week, however I usually aim to post daily.

How do you feel about guest posts?
I think guest posts are great. They help to enrich the blogging community and provide support to up-and-coming bloggers. Guest posts also help me discover new and exciting blogs, which is always a bonus.

How does a good PR work with you?
By understanding the site and really knowing what information, products and news I’d be interested in hearing about. I also love speaking with knowledgeable PRs – it is always great talking to someone who is really passionate about the beauty industry and knows a peptide from a paraben.

What do PRs do that’s bad?
Pitch a product, service or event that isn’t relevant to the blog.

Editorial information on The Beauty Informer and thousands of other media outlets and contacts can be found in the CisionPoint Media Database.